Brand Experience Design Course
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Getting Started

Welcome! What will we cover?
Get the Customer Canvas
Download the Customer Cards
Download the Workshop Slides
Questions?
What is brand experience?

What is a brand?
What’s the difference between a product and a brand?
What is brand experience?
What is brand experience design?
What's the ROI of Brand Experience Design?
How to create a captivating brand experience that activates people?

How do people develop a relationship with a brand
Tools to create a brand experience and activate people
How these tools impact the customer experience
How to exactly activate people using these tools
Introducing the Customer Canvas
Notes for the Brand Strategist

What is the role of the brand strategist?
Exercises

Exercise 1
Exercise 2
Exercise 3
Exercise 4

What is brand experience?

5 Lessons