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Karalyte Courses/Brand Experience Design Course
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  • €350

Brand Experience Design Course

This framework provides structure and tools to create a buyer’s journey and enables to plan how to activate each touchpoint in order to develop a mutually beneficial relationship with the buyer.
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Contents

Getting Started

Here are some things to review and download before we dive-in.
Welcome! What will we cover?
Preview
Get the Customer Canvas
Download the Customer Cards
Download the Workshop Slides
Questions?

What is brand experience?

What is a brand?
What’s the difference between a product and a brand?
What is brand experience?
What is brand experience design?
What's the ROI of Brand Experience Design?

How to create a captivating brand experience that activates people?

How do people develop a relationship with a brand
Tools to create a brand experience and activate people
How these tools impact the customer experience
How to exactly activate people using these tools
Introducing the Customer Canvas

Notes for the Brand Strategist

What is the role of the brand strategist?

Exercises

Exercise 1
Exercise 2
Exercise 3
Exercise 4