Merging Physical and Digital: Designing Phygital UX 🆕
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Designing Better User Experiences with AI
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Foundations of UX
Welcome! What will we cover?
What is User Experience?
How UX Impacts Your Brand Experience
The ROI of UX: Why It Pays Off
What are the KPIs of UX?
How to Measure and Optimize UX Performance 🆕
UX Strategy
UX Strategy: from awareness to loyalty
Merging Physical and Digital: Designing Phygital UX 🆕
User Journey Map Example 🛠️ 🆕
Design for Conversion
How to Drive People to Take Action
Anatomy of a High-Converting Website
CTAs 🛠️ 🆕
Onboarding & Retention
How to Create an Effective Onboarding Experience
How to Make People Come Back
Designing an Intuitive Buying Process
Creating Product Stickiness
Wrapping up
Tools of the Trade
Closing Remarks
Hand-outs
Download the Workshop Slides
Product Sales Page Planner
Product Sales Page Mockup