User Experience (UX) Fundamentals

€87

User Experience (UX) Fundamentals

Course
21 Lessons

This course covers the essential foundations for creating an engaging user experience across your entire digital product or service journey—from the moment a user discovers your brand to when they become loyal advocates. We’ll explore best practices for boosting conversions on your website, designing an effective onboarding process, and crafting an in-product experience that keeps users coming back.

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Foundations of UX

Welcome! What will we cover?

Preview

What is User Experience?

How UX Impacts Your Brand Experience

The ROI of UX: Why It Pays Off

What are the KPIs of UX?

How to Measure and Optimize UX Performance 🆕

UX Strategy

UX Strategy: from awareness to loyalty

Merging Physical and Digital: Designing Phygital UX 🆕

User Journey Map Example 🛠️ 🆕

Design for Conversion

How to Drive People to Take Action

Anatomy of a High-Converting Website

CTAs 🛠️ 🆕

Onboarding & Retention

How to Create an Effective Onboarding Experience

How to Make People Come Back

Designing an Intuitive Buying Process

Creating Product Stickiness

Wrapping up

Tools of the Trade

Closing Remarks

Hand-outs

Download the Workshop Slides

Product Sales Page Planner

Product Sales Page Mockup

Meet Your Instructor

Egle Karalyte

Brand Strategist, Product Designer, and Creator of Bloomerangas

Egle brings over 20 years of experience helping brands craft impactful experiences for the people.

She has led branding and UX design missions for global names like Adobe/Fotolia, MTV Lebanon, The New School, and DesignIt, as well as startups supported by Google Campus London, Paris Telecom Incubator, Startup Chile, Technopark Casablanca, and Beirut Digital District.

Through her work, Egle bridges strategy and design to create experiences, brand systems, and digital products that not only look great—but truly connect with users and drive results.

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