Brand Strategy Fundamentals Course
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Getting Started

Welcome! What will we cover?
Download the Workshop Slides
Download "How to run a Brand Strategy Workshop" Slides
Questions?
Why is brand strategy important

What's the impact of brand strategy
What's the ROI of brand strategy
How to create a winning brand strategy

How do we choose
How to win over people
Components of a winning brand strategy
Process for creating a winning brand strategy
Introducing the Brand Canvas
How to run a Brand Strategy Workshop

What's on the agenda?
A few pointers
Why are we doing this?
Now + Next
Previous Successes + Fall-outs
Our Product and Service
Ideal Customer Persona
Positioning Statement
Core Messaging
Brand Personality
How to sell a Brand Strategy Workshop

How to sell a brand strategy workshop?
Notes for the Brand Strategist

What is the role of the brand strategist?
How much to compromise with your team when you're creating your brand's identity?
How to balance your personal opinion with the opinion of the client?
What's next?

What are the next steps?
Exercises

Exercise 1

How to run a Brand Strategy Workshop

10 Lessons