Content Marketing Course (2025 Edition)
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Getting Started

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Questions?
CSWorkbook-KA-FV_compressed.pdf
Introduction

How to be discovered by your people online?
Understanding lead generation
Understanding customer experience
Why is content important?

What's the impact of content?
What's the ROI of content?
What are the KPIs of content?
Download the Content KPIs Cheat-sheet
How to activate people through content?

How to get people interested?
How to establish trust and move people to take the first action?
How to make people come back?
How to encourage people to keep using the brand?
How to nurture loyalty?
A step-by-step process to create your content system

Introducing the Content Canvas
Set goals
Define personas
Analyze existing content
Get the pulse of your market
Choose your lead generation channels
Create a sales funnel
Research your keywords
Brainstorm content ideas to get people interested
Create a landing page to capture interested people
Create a nurturing sequence to bring your people back
Create your product's sales page
Pave the way for being discovered
Brainstorm content ideas to encourage people to keep using your brand
Brainstorm content ideas to nurture loyalty
Score your content ideas
Create your content calendar
Create your content marketing team
Create content
Optimize content
Amplify content
Measure content performance
What's next?

How to establish trust and move people to take the first action?

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