Creating a Website that Sells
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Getting Started

Welcome! What will we cover?
Download the Workshop slides
Product Sales Page Planner
Product Sales Page Mockup
Questions?
What is User Experience (UX)?

How does UX impact your brand's experience?
What is user experience?
What's the ROI of UX?
How to create an experience that drives people to action?

How to make people take action for the first time
Structure of a good website that converts
How to create a WOW first experience
How to make people come back
How to facilitate a successful buying process
How to encourage people to keep using a product
How to measure and optimize UX performance?

Handy tools
What are the KPIs of UX?
Closing remarks
Exercise

Website revisions

What is User Experience (UX)?

3 Lessons