Welcome! What will we cover?

Welcome! What will we cover?

Welcome! What will we cover?

Brand Strategy Fundamentals Course

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Getting Started

Welcome! What will we cover?

Download the Workshop Slides

Download "How to run a Brand Strategy Workshop" Slides

Questions?

Why is brand strategy important

What's the impact of brand strategy

What's the ROI of brand strategy

How to create a winning brand strategy

How do we choose

How to win over people

Components of a winning brand strategy

Process for creating a winning brand strategy

Introducing the Brand Canvas

How to run a Brand Strategy Workshop

What's on the agenda?

A few pointers

Why are we doing this?

Now + Next

Previous Successes + Fall-outs

Our Product and Service

Ideal Customer Persona

Positioning Statement

Core Messaging

Brand Personality

How to sell a Brand Strategy Workshop

How to sell a brand strategy workshop?

Notes for the Brand Strategist

What is the role of the brand strategist?

How much to compromise with your team when you're creating your brand's identity?

How to balance your personal opinion with the opinion of the client?

What's next?

What are the next steps?

Exercises

Exercise 1