Brand Strategy Fundamentals Course (2025 Edition)

Brand Canvas provides the structure and the ideation cards to narrow in on your brand’s vision, consolidate and crystallize its core, and gain the needed clarity to take your brand to the next level. English and German versions are included.

Learn how to develop a winning brand strategy for your company or client while using the Brand Canvas.

The Brand Strategy Workbook and the Brand Canvas will take you through a structured inside-out branding process, helping you to crystallize your brand’s core: your whys, authentic points, proof points, next level of success, target clients, positioning statement, and brand personality.